Trade Marketing Executive

Our business partner which operates in nutritional supplement sector is looking for a "Trade Marketing Executive"

• Develop and implement trade marketing strategies that support overall brand and sales objectives.

• Analyze market trends, competitor activity, and consumer behavior to identify opportunities for in-store promotions and trade initiatives.

• Work closely with the sales team to align trade marketing plans with sales targets and objectives.

• Plan, execute, and monitor in-store promotional activities, such as product launches, seasonal campaigns, and special offers.

• Collaborate with retailers and distributors to ensure effective execution of trade promotions and marketing materials.

• Develop point-of-sale (POS) materials, displays, and signage to boost product visibility and sales in retail outlets according to the channel tiering strategy

• Monitor retail compliance with marketing programs and resolve any issues that arise.

• Create and distribute marketing collateral, including product brochures, product training materials, and promotional offers.

• Provide the sales team with insights and materials to support product knowledge and sales techniques.

• Organize & manage trade events, such as retailer training sessions or trade shows, all trade shows, global & local exhibitions / congresses , to enhance product awareness and foster strong business relationships.

• Drive loyalty program to develop deeper relationship with retailers & consumers.

• Monitor market trends and competitors’ trade marketing activities to identify best practices and new opportunities.

• Conduct regular reviews of trade marketing campaigns to evaluate their effectiveness and identify areas for improvement.

• Use insights from sales data, market research, and consumer feedback to refine trade marketing strategies.

• Develop and manage the trade marketing budget for in-store promotions, events, and collateral.

• Ensure that marketing spend is optimized and aligned with the overall trade marketing strategy.

• Track and report on ROI for trade marketing activities to ensure that investments are yielding results.

• Work closely with the brand marketing team to ensure consistent messaging and alignment between trade and brand marketing strategies.

• Collaborate with the logistics team to ensure the timely delivery of promotional materials and stock to retail partners.

• Support the digital marketing team in driving e-commerce and online sales initiatives, where applicable.

• Track the performance of trade marketing activities and prepare regular reports for senior management.

• Analyze sales and market data to measure the success of trade marketing campaigns and initiatives.

• Provide actionable insights and recommendations based on performance data to optimize future campaigns.

• Bachelor’s degree in Marketing, Business Administration, or a related field.

• 4+ years of experience in trade marketing, brand marketing, or sales support, preferably in a consumer goods or retail environment.

• Excellent communication, negotiation, and relationship-building skills in English & Turkish

• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).

• Experience with marketing analytics tools, loyalty programs and CRM systems is a plus.

• Experience in the FMCG (Fast-Moving Consumer Goods) or retail industry.

• Knowledge of trade marketing software and tools.

• Experience with digital trade marketing and e-commerce initiatives.

26/12/2024 tarihleri arasında faaliyette bulunmak üzere, Türkiye İş kurumu tarafından 23/12/2021 tarih ve 10400937 sayılı karar uyarınca 1006 nolu belge ile faaliyet göstermektedir. 4904 sayılı kanun gereğince iş arayanlardan ücret alınmayacak ve menfaat temin edilmeyecektir.